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Emotional Intelligence for Realtors: Why It Matters and How to Build It

Real estate isn’t just about transactions—it’s about people. Emotional intelligence (EI) plays a crucial role in building client trust and managing relationships, especially for new agents navigating their first deals.


How New Realtors Can Build EI:

  • Self-Awareness: Stratify’s quizzes and assessments help agents reflect on their strengths and weaknesses.

  • Active Listening: Interactive training modules teach realtors to tune into client needs, ensuring personalized service.

  • Conflict Management: Learn how to handle difficult situations with poise and professionalism through scenario-based training.


By emphasizing emotional intelligence in its courses, Stratify helps new realtors stand out in a crowded market.

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